CD Projekt Red: A Vision for Independence and Growth

Introduction

CD Projekt Red, the renowned European game developer behind acclaimed titles like The Witcher and Cyberpunk 2077, has firmly established itself as a major player in the industry. In a recent interview with CEO Adam Kiciński, he emphasized the studio’s commitment to independence and its ambitious plans for the future. Despite rumors of potential acquisitions, CD Projekt Red remains resolute in its pursuit of growth and creative freedom.

Independence as a Core Value

Kiciński unequivocally stated that CD Projekt Red has no interest in being acquired by a larger entity. The studio has worked tirelessly to attain its current position and firmly believes in its ability to expand further. Kiciński’s words reflect the team’s passion for what they do and their unwavering commitment to independence. This dedication to creative freedom has been a driving force behind the studio’s success.

CD Projekt RED: "Independence is a crucial part of our strategy" |  GamesIndustry.biz

The Acquisition Strategy

While CD Projekt Red is not actively seeking to acquire other studios solely for financial consolidation, it does not rule out strategic partnerships or collaborations. In October 2021, the studio acquired Molasses Flood, the developer of The Flame in the Flood and Drake Hollow. This acquisition demonstrates CD Projekt Red’s selective approach to expanding its capabilities and exploring new creative opportunities.

Expanding the Witcher Universe

CD Projekt Red’s portfolio includes several highly anticipated projects, including the next mainline Witcher game, codenamed “Polaris.” According to Kiciński, development is in full swing, with the team currently consisting of approximately 330 employees, a number expected to rise to 400 by the end of the year. The studio’s commitment to the Witcher universe remains unwavering, ensuring fans can look forward to immersive experiences in this beloved fantasy world.

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The Future of Cyberpunk

The studio’s foray into the dystopian world of Cyberpunk 2077 was met with both praise and criticism. Despite the challenges faced, CD Projekt Red is determined to continue exploring the Cyberpunk universe. The next Cyberpunk game, codenamed “Orion,” is still in the conceptual stage, with the development team gradually coming together. The Boston studio will take the lead in its creation, eventually expanding to Vancouver, with support from the main Polish headquarters.

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Project “Hadar”: A New IP in the Making

In addition to the Witcher and Cyberpunk franchises, CD Projekt Red is also working on an intriguing new IP codenamed “Hadar.” Kiciński hinted at an exciting pop culture concept that will appeal to fans of both The Witcher and Cyberpunk. While details are scarce, this new project showcases the studio’s commitment to innovation and its desire to captivate players with fresh and captivating experiences.

A Year of Growth and Momentum

CD Projekt Red is poised for further growth in the coming years. Building on the success of Cyberpunk 2077’s Phantom Liberty expansion and other significant updates, the studio is riding a wave of positive momentum. With a dedicated team and a clear vision, CD Projekt Red aims to deliver exceptional gaming experiences that leave a lasting impact on players.

Financial Outlook and Media Strategy

Strategy - CD PROJEKT

While the interview primarily focused on CD Projekt Red’s game development endeavors, Kiciński briefly touched upon the studio’s financial situation and broader media strategy. The studio’s financial success is a testament to its ability to create compelling and immersive worlds that resonate with players worldwide. As for the media strategy, CD Projekt Red aims to extend its reach beyond video games, exploring opportunities in other forms of entertainment.

Closing Thoughts

CD Projekt Red’s determination to maintain its independence sets it apart in the gaming industry. The studio’s commitment to creative freedom, coupled with its ambitious plans for growth, ensures that players can continue to expect groundbreaking experiences. With the next mainline Witcher game, the future of Cyberpunk, and the mysterious new IP “Hadar” on the horizon, CD Projekt Red remains at the forefront of innovation, ready to leave an indelible mark on the gaming landscape.

 

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